Gen Z Is Ditching Movies and TV on Streaming for Social Video

One reason behind the shift may be related to price. About 52% of Gen Z respondents and 54% of millennials have canceled a paid streaming service in the last six months, compared to 43% of Boomers and Gen X.

About 36% of respondents surveyed said that SVOD content isn’t worth the price, with 48% saying they would cancel their favorite subscription if its cost increased by $5 per month. Gen Z and millennials surveyed pay an average of $63 and $67 per month, respectively, while Gen X and Boomers pay $62 and $53 per month.