myLIMITLESS price-hike for Odeon Luxe, iSense and 3D

They're introducing myLIMITLESS Plus which covers:

• Seat upgrades like Recliner and Premier
• iSense and 3D
• Access to Luxe cinemas

Some of which was included in the previous myLIMITLESS pass.

Price is an extra £3 to £17.99/mo.