Miyamoto wonders why Pikmin hasn't sold more and why people think the games are difficult

Seems like time and time again, Nintendo is always trying to sell games to an audience of people who do not wish to play video games. For a sequel, I figured Nintendo should focus on their core audience of Pikmin fans but it seems like they're always changing things to appeal to people who don't play games while in return alienating the people who want more sophisticated gameplay and challenges.

What are your thoughts?